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Norwich law firm launches food label assurance scheme

Consumers must be able to trust the information that they are provided with about the food that they buy so that they can make informed choices. They will rely on information provided on food labels but also on claims and statements made on websites and through social media. Many food businesses work extremely hard to ensure that the information that they provide to consumers is accurate and complies with the law. However, there are many food labels in the marketplace which make inaccurate, misleading or incomplete claims, often about the health or nutritional benefits of foods[1].

“ABC Legal Labels” is a food label assurance scheme run by ABC Food Law, a firm of specialist food law solicitors based at the Norwich Research Park. The aim of the scheme is to guarantee that any information provided on a food label is accurate, lawful and substantiated.

Dr Andy Bowles FIFST, Director and Specialist Food Law Solicitor for ABC Food law explains: “Consumer trust is key for any successful business. We believe that by providing independent verification of the claims made on food labels we will be able to improve consumers’ trust in the food that they buy.”

The ABC Legal Labels scheme requires applicant food manufacturers to submit their food labels for audit by ABC food experts. If they are deemed to be lawful, they are issued with a compliance certificate and their details entered into an online public register. They are also permitted to display the ABC Legal Labels logo on their label to demonstrate membership of the scheme.

The scheme has been developed in partnership with Norfolk Trading Standards who have entered into a formal Primary Authority Partnership with ABC Food Law.

More information about the scheme is available at

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