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Industry survey - Campden BRI

Campden BRI has carried out an industry survey to better understand industry’s attitudes to innovation[5]. The innovation survey received 126 responses from a wide range of sectors, including ambient groceries, baked products, beers, wines and spirits, prepared convenience foods and retailers. The responses represent a cross section of industry from multinationals (39%) and large companies (19%) to mediumsized companies (25%), small companies (17%) and start-ups (<1%). The key findings are:

• Most companies plan to focus innovation on range extension (63%) and developing entirely new products (62%) over the next two years. Other common drivers of innovation were targeting new markets (50%), reformulating for health (43%) and cost saving (38%).

• The majority of companies plan their innovation pipeline 9-12 months ahead.

• Time (58%) and resource (60%) are the biggest barriers to innovation. Facilities (23%) were also a barrier and 17% said generating ideas was an issue.

• While all those surveyed said their company planned to innovate in at least one area over the next two years, only 28% said it was a top priority.



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